Bellwether is the editorial indicator for US prediction markets — honest, sourced coverage of Kalshi, Polymarket, Robinhood, Novig, FanDuel Predicts, DraftKings Predictions, and the rest of the category. If your product reaches US prediction-market traders, this is where the right readers are paying attention.
Who reads Bellwether
Our audience is not casual sports-bettors. It is the higher-intent, higher-LTV segment of the US event-contract market — the readers who actually open accounts, fund them, and trade.
Detailed traffic, demographic, and engagement metrics are available in our media kit on request. We share real numbers, not inflated estimates.
Advertising & partnership options
Sponsored article
A dedicated, clearly-labeled sponsored editorial piece written to Bellwether’s standards. You get a permanent, indexed page with contextual placement across the relevant category. Disclosed as sponsored; outbound links carry rel="sponsored".
Display placement
Brand placement in high-visibility surfaces — the homepage Market Watch area, platform-review sidebars, or category pages. Tasteful, on-brand, no intrusive interstitials.
Newsletter sponsorship
A sponsor slot in the Bellwether briefing (launching 2026). Reaches subscribers who opted in specifically for US prediction-market coverage — a self-qualified audience.
Link insertion
Contextually-relevant link placement within existing or new editorial content. Every commercial link is clearly disclosed and uses appropriate rel attributes per Google guidelines.
Platform review & listing
For prediction-market platforms: a full, honest Bellwether review plus inclusion in the relevant comparison and best-of pages. Reviews remain editorially independent — we cover strengths and weaknesses.
Custom partnership
Data integrations, co-published explainers, event coverage, or category research. If you have something the category needs, we will build the right format for it.
Packages & pricing
Transparent starting points — mix and match, or ask for a custom plan. The full rate card comes with the media kit.
- 1 sponsored article
- Permanent, indexed URL
rel="sponsored"link- Shared on our channels
- Everything in Starter
- 30-day display placement
- Newsletter mention
- Priority turnaround
- 2 sponsored articles
- 90-day display placement
- Homepage feature (limited)
- Newsletter feature
Our editorial standards (please read before enquiring)
Bellwether’s credibility is the entire value of advertising here. To protect it, every commercial relationship follows these rules — without exception:
- Everything sponsored is labeled sponsored. Readers always know what is paid placement.
- Commercial links use
rel="sponsored nofollow". We do not sell dofollow links that pass PageRank, per Google’s guidelines. - No fabricated claims. We will not publish invented promo codes, fake bonus figures, or “guaranteed wins” language — even in sponsored content.
- Reviews stay honest. A paid review still covers the weaknesses. We will not write a 5/5 puff piece.
- Responsible-gambling compliance. All content carries 21+ (or 18+ where applicable) notices and the 1-800-GAMBLER helpline.
- We can decline. If a product is predatory, misleading, or illegal for US users, we will pass on the business.
Request the media kit
Tell us what you’re promoting and who you want to reach. We’ll send the media kit with real traffic data, audience breakdown, available placements, and current rates — usually within two business days.
Send your enquiry
Tell us what you’re promoting and who you want to reach. We’ll reply with the media kit, available placements, and current rates — usually within two business days.
Frequently asked questions
Do you sell dofollow links?
No. Every commercial link on Bellwether uses rel="sponsored nofollow" in line with Google’s link-spam guidelines. We protect both our readers and our domain by never passing PageRank for payment. If a vendor requires dofollow links, we’re not the right fit.
Can I get a review that’s guaranteed positive?
No. Bellwether reviews remain editorially independent even when sponsored. We will cover what a platform does well and where it falls short. An honest 4/5 from a trusted source converts better than a 5/5 nobody believes — that’s the whole point of advertising here.
How is sponsored content disclosed?
Every sponsored piece carries a visible “Sponsored” label at the top and a disclosure line explaining the commercial relationship. This is non-negotiable and protects everyone — you, us, and the reader.
What does it cost?
Rates depend on format, placement, and duration. We send a current rate card with the media kit on request. We price fairly for a focused, high-intent US prediction-market audience rather than chasing volume.
Do you work with non-US or offshore platforms?
We focus on platforms legally available to US users. We will not promote offshore or unlicensed operators to a US audience — it’s a legal and ethical line we don’t cross. Compliant, US-facing products only.
How do I get started?
Email partnerships@bellwether.market with what you’re promoting, your target audience, and your rough budget or goals. We’ll reply with the media kit and suggested formats within two business days.
Bellwether is operated by Kuutra Oy. Advertising and editorial are kept separate: paid placement never buys favourable editorial coverage, and our reviews, comparisons, and rankings are determined independently. See our affiliate disclosure for how we handle commercial relationships.