Crypto.com launched OG, a dedicated sports prediction-market app, in February 2026. The product targets US sports fans with a sportsbook-style UX, parlay-style multi-leg positions, and the same underlying infrastructure that powers Fanatics Markets. OG is available in a subset of US states at launch, with availability expanding as Crypto.com works through state-by-state regulatory posture.
The launch is Crypto.com’s most aggressive consumer-facing US push into event contracts to date, building on the platform’s existing prediction-market infrastructure that the company has been licensing to brand partners since late 2025.
Why parlays matter
OG’s most product-distinctive feature is parlay-style multi-leg position support. Traditional prediction-market platforms — Kalshi, Polymarket, Novig — list contracts as single binary or scalar outcomes, with each position resolved independently. Combining outcomes requires the user to manually take separate positions and effectively self-construct the parlay.
OG ships with native parlay construction: users can combine multiple sports event outcomes into a single multi-leg position that resolves as a single unit, with the price reflecting the combinatorial probability rather than the simple sum of the legs.
The feature matters for one specific reason: parlays are how casual US sports bettors actually engage with sportsbooks. Single-leg straight bets remain the dominant volume category, but parlays — particularly same-game parlays — drive a disproportionate share of hold for legal sportsbooks. Replicating that mechanic inside an event-contract product is a meaningful UX bridge for sports-fan users who would otherwise find the prediction-market order-book experience unfamiliar.
“Parlays are the wedge product for converting sportsbook users into prediction-market users. If OG can ship a same-game-parlay equivalent that prices cleanly and settles reliably, it’s the most sportsbook-native experience anyone has put on event-contract rails.”
The Crypto.com infrastructure stack
OG runs on the same prediction-market infrastructure that Crypto.com is providing to Fanatics Markets, which launched its own US prediction-market product earlier in 2026. The shared-infrastructure model is a deliberate Crypto.com positioning: the platform operates both a direct-to-consumer product (OG) and a white-label infrastructure layer that powers brand partners.
The dual model has clear strategic logic. Crypto.com captures consumer LTV through OG while also earning infrastructure economics from partners like Fanatics that bring distribution but lack event-contract product capacity. The risk is brand-on-brand competition: OG and Fanatics Markets compete for some of the same user segments, and any product feature that lands first on one platform creates implicit favoritism that the other partner may resent.
The sportsbook UX read
OG’s product surface visibly leans toward sportsbook conventions and away from traditional prediction-market patterns. Sports are navigated by league. Contracts are surfaced through game cards rather than order books. The default view emphasizes near-term events on the active sports calendar.
The choice mirrors the broader product strategy that DraftKings Predictions and FanDuel Predicts have adopted: order-book mental models work for trader-segment users but create friction for casual sports fans. By reducing prediction-market complexity to a sportsbook-adjacent experience, OG bets on a larger total addressable market at the cost of trader-segment defensibility.
State availability
OG has launched in a subset of US states, with Crypto.com indicating the available-state map will expand as the company works through state-by-state regulatory engagement. Crypto.com has not published the full state list at launch.
The phased rollout reflects the same regulatory tension affecting every US prediction-market entrant: federal CFTC oversight of event contracts is well-established, but several state attorneys general have raised objections to sports event contracts specifically, and operators are taking varying postures on the contested jurisdictions.
What this signals for the category
OG’s launch consolidates a clear product trend across the early 2026 US prediction-market entries. DraftKings Predictions, FanDuel Predicts, Fanatics Markets, and now OG have all shipped products with sportsbook-style UX, native sports focus, and friction-reducing features that depart from traditional prediction-market patterns.
The trend has two implications. First, it bets that the next wave of US prediction-market growth comes from sports-fan users who currently engage with sportsbooks or DFS — not from the trader-segment users who have been Kalshi and Polymarket’s core demographic. Second, it creates a competitive moat for Kalshi and Polymarket on the macro, political, and crypto-native contracts that don’t fit the sportsbook-UX mold.
What this means for Bellwether readers
OG brings native parlay support to event contracts, materially narrowing the UX gap between prediction markets and sportsbooks. Sports-focused traders in the launch states should evaluate OG alongside DraftKings Predictions and FanDuel Predicts as the new tier of sportsbook-styled prediction-market entries.